Journal of Jianghan University(Natural Science Edition) ›› 2017, Vol. 45 ›› Issue (2): 186-192.doi: 10.16389/j.cnki.cn42-1737/n.2017.02.017

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Perceived Service Quality and Post-Purchase Behavior:Influence and Effect on Sporters at Public Sports Stadiums

ZHOU Wenjing,WANG Hengli   

  1. Jilin Sport University,Changchun 130022,Jilin,China
  • Online:2017-04-28 Published:2017-04-25

Abstract: Based on perceived service quality model and post-purchase behavior theory,this paper constructed the behavior path of public sports stadiums service,with quantitative analysis method to discuss the relationship between perceived service quality and post purchase behavior. The results showed that:the service products had a positive impact on positive post purchase behavior and negative post purchase behavior,whether the supply of products met the needs of sporters was the main reason;the service delivery had a positive effect on the positive post purchase behavior,and had negative effect on the negative post purchase behavior;the service environment,especially the atmosphere,had a significant impact on the positive post purchase behavior.

Key words: public stadiums, perceived service quality, post-purchase behavior, structural equation model, path

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