Abstract: With the globalization of economic and social development,many developed countries have realized the economic value of language;the language strategies come into the national strategic plan,and promoting the national language have become the consensus of the governments over the world.How to promote Chinese language into the world attaches great importance to both the government and academia.As the motivation of learning second language,language needs become our primary problem of Chinese language international promotion work.To understand Chinese language needs of learners,is the first step to expand language demand,promote Chinese language industry and develop language economy.Language economic incentive policy should be included into our Chinese international promotion plan.

Key words: Chinese language needs, international Chinese language promotion, language economics, language planning