Abstract: In the field of current media, some defects exist there in the modes of risk-taking publicization, which makes it necessary to analyze its present status and reasons by taking theapproaches and to promote the improvemet there from. In addition to the systematic and scientific publicization of risk-taking information, media have to achieve the psychological adjustment among potential audience to meet the demands of current society for information dissemination.

Key words: risk society, risk-taking publicization, social psychology, media anxiety, audience, psychological adjustment.