Abstract: Since 1990’s there has emerged an obvious commercialized trend in the development of the theme and the art films, which is shown in the two aspects of production and operation, i.e. the commercialization in the choice of film subject, scenario layout, value judgement as well as in publication and screening. This trend is commonly caused by the big background of reform, openness and the market economy construction, the minor circumstance of the dispute about film nature in the field of filmology, and the causes in the theme and the art films themselves.

Key words: the theme film, the art film, commercial trend