JIANGHAN ACADEMIC ›› 2005, Vol. 24 ›› Issue (4): 51-56.
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RUAN Wei, XIAO Fang
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Abstract: Man’s aesthetic activity reaches every field of life In ads of high utility and practical applicability, aethetic images are often seen The use of written ad language should follow the law of aesthetics on the basis of correctly passing on information, comply with the aesthetic psychology course of the recipients, and pay regard to their aesthetic taste
Key words: ad, written language, aesthetic psychology
CLC Number:
H030
RUAN Wei, XIAO Fang. Adaptation of Written Ad Language to AestheRUAN Wei, XIAO Fangtic Psychology[J]. JIANGHAN ACADEMIC, 2005, 24(4): 51-56.
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