JIANGHAN ACADEMIC ›› 2005, Vol. 24 ›› Issue (4): 51-56.

• Orignal Article • Previous Articles     Next Articles

Adaptation of Written Ad Language to AestheRUAN Wei, XIAO Fangtic Psychology

RUAN Wei, XIAO Fang   

  1. School of Humanities, Jianghan University, Wuhan 430056,Hubei,China
  • Received:2005-04-21 Online:2005-04-01 Published:2013-12-13

Abstract: Man’s aesthetic activity reaches every field of life In ads of high utility and practical applicability, aethetic images are often seen The use of written ad language should follow the law of aesthetics on the basis of correctly passing on information, comply with the aesthetic psychology course of the recipients, and pay regard to their aesthetic taste

Key words: ad, written language, aesthetic psychology

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