Abstract: Geographic indication and intangible cultural heritage are the high-frequency terms that have appeared in the government reports in the past decade. The former，belonging to the legal category and related to intellectual property rights，originates from the TRIPS agreement. From the perspective of cultural theory，as an important cultural memory and factor of agricultural civilization，it represents a new cultural phenomenon and is concerned by people from all walks of life；the latter is an important representation of various traditional cultural heritage that has been passed down by generations of people of all nations. The importance attached by countries of the world to the two has accelerated the international，theoretical，and academic study of the two，which is practically significant and academically valuable in the new era to the protection，inheritance，promotion and dissemination of the traditional Chinese culture.

Key words: geographic indication, intangible cultural heritage, traditional culture, cultural memory, cultural factor