JIANGHAN ACADEMIC ›› 2019, Vol. 38 ›› Issue (1): 93-97.doi: 10.16388/j.cnki.cn42-1843/c.2019.01.012

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Chinese New Mainstream Blockbusters’Interpretation and Fulfillment of the“Spirit of China”

LIU Qiang   

  1. School of Media and Communication,Shandong University of Art,Jinan 250014
  • Received:2019-04-03 Revised:2019-04-03 Online:2019-02-15 Published:2019-01-29

Abstract: Chinese movies as media ought to take up the task of practicing and disseminating the core values of Chinese socialism and expressing and conveying the“spirit of China”;the Chinese new mainstream blockbusters can surely do the best job and can be most easily accepted by audiences. They interpret the“spirit of China”mainly in two aspects:the national spirit through movies depicting major events in the revolutionary history;the spirit of the times through military action movies. The strategy of ubiquitous emotion,movie industry’s esthetic signifying mechanisms,and the“fresh meat”(teenage actors/actress)esthetics are the major contributors to these movies’effective interpretation of the“spirit of China”,a good example of integrating movie appreciation and accepting and disseminating the spirit.

Key words: Chinese new mainstream blockbusters, spirit of China, esthetics of the movie industry, “fresh meat”esthetics

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