Abstract: The influence factors on the ice and snow sports tourism industry were analyzed with the Delphy method，it was found that the main factors included the expansion of consumption，the training of professionals，government policy，technology and product development. This paper used the analytic hierarchy process （AHP） structure model for ice and snow sports tourism industry development， to analyze the weight and index of correlation matrix. The results showed： the influencing factors on the development of ice and snow sports tourism industry contained four first level indicators，including“expanding consumer”accounted for the maximum weight；13 second level indicators，of which the“ski facilities”and“ski coach training”had high weight. According to the order of weight value，some suggestions were put forward to promote the development of ice and snow sports tourism industry in China.

Key words: ice and snow sports tourism, influencing factors, AHP