Journal of Jianghan University(Natural Science Edition) ›› 2016, Vol. 44 ›› Issue (4): 364-368.doi: 10.16389/j.cnki.cn42-1737/n.2016.04.013

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Application of AR Technology in Intangible Cultural Heritage and Cultural Tourism Industry

WEI Sanqiang1，WANG Bing2   

  1. 1. Department of Computer Information，Suzhou Vocational and Technological College，Suzhou 234101，Anhui，China；2. Hefei Huayao Advertising Media Company，Hefei 230088，Anhui，China
  • Online:2016-08-28 Published:2016-09-06

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Abstract: Under the background of industrial convergence development for "animation +internet"，the application value of AR technology in intangible cultural heritage（ICH）and cultural tourism industry is expounded，ICH development technology route based on AR technology is specified，ICH resources development and operation strategy based on AR technology are proposed：to make AR network interactive platform，to enter the field of science education，to develop derivative products，to protect and inherit ICH，so as to provide implementation pattern and technical reference for application of AR technology in ICH and cultural tourism industry.

Key words: AR technology, intangible cultural heritage（ICH）, "animation + internet", cultural tourism industry

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