Abstract: The governance culture regulates，guides，and promotes the political life of political communities；it is the key to the Party’s self-construction so as to improve its governance capabilities and also the key for a ruling party to exercise its cultural leadership. In the context of direction change of visual culture，the CPC’s governance culture has had the same change in behavioral，organizational and institutional，and ideological cultures. Meanwhile，the construction，practice，expression，and dissemination of the governance culture in the visual age have encountered crisis and challenges: the ubiquitous gaze of cameras，the cheating of political shows，and the loss of visual persuasiveness. Therefore，on the basis of inheriting and developing the excellent traditional governance culture，the construction of the visual age governance culture should be carried out in three dimensions: 1. do a good job in the construction of governance image culture through“grooming oneself in front of the mirror”；2. do a good job in the construction of governance organizational culture through“preventing social servants from turning to social masters”；3. do a good job in the construction of governance institutional culture through“exercising power in the sunshine”.

Key words: visual age, governance culture, governance capabilities, cultural leadership