Abstract: The implementation of the college student village official program has not only effectively broken the bottleneck of the lack of talent，but also promoted the further development of the new rural construction，and helped to relieve the employment pressure of colleges and universities，but it has also created new problems. This paper assumes that training mechanism，assessment mechanism and incentive mechanism have significant positive effect on training effect of university student village official，and carries out an empirical study taking the current and original university student village official of Heilongjiang Province as respondents. Finally，this paper constructs the structural equation model taking three kinds of training mechanism as arguments and training effect of university student village official as the dependent variable，tests hypothesis using the questionnaire survey data and analyzes various indicators of related variables. The results show that training mechanism，assessment mechanism and incentive mechanism have significant positive effect on training effect of university student village official. Based on the results of theoretical research and empirical analysis，this paper proposes the training mechanism taking rural development as guiding， the scientific assessment mechanism and the incentive mechanism combing survival with development.

Key words: college student village official, training mechanism, empirical study, structural equation model