Abstract: There are two implications in the creative conversion of cultural heritage and cultural production. The first, being from cultural heritage to cultural production, is the proper opening of historic heritage from the productive dimension. The second, being from cultural production to cultural heritage, is clarifying historic responsibility to current cultural production from developing dimension. The creative conversion from cultural heritage to cultural production can take the way of mining non-material culture, extending productive chain and forming developing path with its own characteristics, but the creative conversion from cultural production to cultural heritage must highlighted the culture, emphasizing the taste, paying attention to the effect, grasping the scale, and pursuing making the project with its own characteristics, the culture with significance, and the brand with fame. The creative conversion from cultural heritage to cultural production is the due notion of realizing inclusive growth between the cultural production and the sustainable development.

Key words: cultural heritage, cultural production, creative conversion, inclusive growth