Abstract: With the formation of regional industry brand is a system engineering,product brand,enterprise brand asset formation is an important factor of regional industry brand formation.Through our study to the inner mechanism of cultivation and formation of regional industry brand,we find that the brand foundation ability and growth ability and enterprise brand competitiveness and premium ability has a significant effect to promote regional industrial brand formation.To promote the formation of regional industry brand,we need to extend the regional brand enterprise industry chain,to seize the market key point and higher market share;to pay attention to the product quality management within the region,to win the market and corporate reputation in quality;to promote independent innovation enterprises in the region and advance industry by research cooperation;to brew good regional industry brand growth atmosphere.

Key words: product brand fostering, corporate brand assets, the formation of regional industry brand, internal mechanism