JIANGHAN ACADEMIC ›› 2006, Vol. 25 ›› Issue (6): 56-61.

• Orignal Article • Previous Articles     Next Articles

Special Written Form of Web Ads and Their Features in Using Language

ZHOU Jian-min1,YU Ya-hua2   

  1. 1. Institute of Language and Literature, Jianghan University;
    2. Web Center, Jianghan University, Wuhan 430056
  • Received:2006-10-25 Online:2006-12-01 Published:2013-12-16

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Abstract: Web ads have their special written forms of presentation. Compared with those of the paper media ads, their most prominent features are as followsthey can attract the audience by means of presenting varied, colourful and dynamic letters and words in succinct language and using the special web written forms in expression and others.

Key words: web ad, ad language, written form

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