Abstract: In recent years the analysis of media report performed by news dissemination researchers has witnessed a breakthrough of the former rather specific purpose of giving first place to enhancing professional skills, and a new thinking has been applied by carrying the analysis out through observing carefully the relation between media and the society Referring to the relevant articles published in the main academic journals of news dissemination, one can cell grasp the development, especially the latest progress of the thinking.

Key words: media, report, analysis of report