关键词: 公共体育场馆, 感知服务质量, 购后行为, 结构方程模型, 路径

Abstract: Based on perceived service quality model and post-purchase behavior theory，this paper constructed the behavior path of public sports stadiums service，with quantitative analysis method to discuss the relationship between perceived service quality and post purchase behavior. The results showed that：the service products had a positive impact on positive post purchase behavior and negative post purchase behavior，whether the supply of products met the needs of sporters was the main reason；the service delivery had a positive effect on the positive post purchase behavior，and had negative effect on the negative post purchase behavior；the service environment，especially the atmosphere，had a significant impact on the positive post purchase behavior.

Key words: public stadiums, perceived service quality, post-purchase behavior, structural equation model, path