江汉大学学报(自然科学版) ›› 2017, Vol. 45 ›› Issue (2): 179-185.doi: 10.16389/j.cnki.cn42-1737/n.2017.02.016

• 体育 • 上一篇    下一篇

基于AHP 的商业健身俱乐部经营管理影响因素分析

王立燕   

  1. 吉林体育学院,吉林 长春 130022
  • 出版日期:2017-04-28 发布日期:2017-04-25
  • 作者简介:王立燕(1990—),女,硕士生,研究方向:体育产业管理。
  • 基金资助:
    吉林体育学院创新基金重点课题(YC2016008)

Analysis of Influencing Factors on Commercial Fitness Club Management Based on AHP

WANG Liyan   

  1. Jilin Sport University,Changchun 130022,Jilin,China
  • Online:2017-04-28 Published:2017-04-25

摘要: 运用德尔菲法对商业健身俱乐部经营管理的影响因素进行分类归纳,构建影响因素体系,运用层次分析法构造判断矩阵并确定指标权重。结果表明:商业健身俱乐部经营管理的影响因素包括4 个一级指标,其中健身产品因素所占权重最大;二级指标有20 个,其中健身教练的技术水平权重最高,并据此提出了相应建议。

关键词: 商业健身俱乐部, 经营管理, 影响因素, AHP

Abstract: This paper used the Delphi method to classify and summarize the factors influencing the management of commercial fitness clubs,constructed the influence factor system,used the method of Analytic Hierarchy Process (AHP) to construct the judgement matrix and determine the indexes weight. The results showed that the influencing factors on commercial fitness club management included four first level indexes,among which the weight of the fitness product was the biggest,among 20 second level indexes,the technical level of the fitness coach had the highest weights. Some suggestions were proposed based on these analysis.

Key words: commercial fitness club, management, influencing factors, AHP

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