关键词: 省会电视产业, “三网”融合, 转型

Abstract: On the background of “triple networks” integration, the TV industry in the provincial capital is confronted with more limited and ambiguous future. But the capital stations can take advantage of politics, economy and culture concerning the location, and obtain a better chance for rising in future competition of channel quality. They can take advantage of location to collect high level personnel, project and produce good programs in contents so as to catch the viewers. At the same time, they can make a proper separation between producing and broadcasting from the height of satisfying broadcasting demands by raising the channel quality to fit the needs of multi-medium as network, mobile phones and mobile TVs. They should pay attention to the comprehensive utilization of resources and capital. They should re-start the industry by being in large-scale, and capitalization, and in running the business in a way of marketing and enlarging socializing production.

Key words: TV industry in provincial capital, “triple networks” integration, transformation