JIANGHAN ACADEMIC ›› 2009, Vol. 28 ›› Issue (1): 110-116.

• Orignal Article • Previous Articles    

Phonological Devices and Aesthetic Effect of English Ads

ZHANG Mei-jun   

  1. Department of Foreign Languages, Wuyi College, Wuyishan,354300,Fujian,China
  • Received:2008-10-17 Online:2009-02-01 Published:2013-12-26

Abstract: Phonological devices and frequently applied in English ads. Well-versed applications of the clevices can both please the consumers and serve the purposes of the advertisers. It is of practical significance to discuss the influence and dissemination of such ads from the aspect of phonological devices.

Key words: English ads, phonological devices, aesthetic effect

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