关键词: AHP模型, 体育场馆, 余裕时间, 定价策略

Abstract: The research of pricing for the stadiums is always viewed from the angle of economics；the price is fixed with the trial-and-error method of demand orientation and the marginal cost pricing meth? od. As a part of the public products and physical culture，we should consider the social benefits while pay attention to economic benefits for stadiums. Therefore，according to the consumers′ behavior， based on the demand，cost and supply，the writer added the content of consumer perceived value for the study on pricing strategy. Using literature method，Delphy method，AHP and other research meth? ods，the writer constructed the strategy system of stadiums slack time pricing and established the weight value. The results showed that the pricing system reflected the influence factors on pricing from different angles，including a total of 4 first level indexes，20 second level indexes，the system had good reliability and validity，the demand in the stadium pricing strategy system had the largest weight in first level indexes，the national and social policy had the largest weight in second level indexes.

Key words: AHP model, stadium, slack time, pricing strategy