关键词: 来华旅游市场, 旅游市场特征, 旅游环境, 旅游产品, 旅游促销

Abstract: The USA is the largest tourists source country in the world, while is one of the most important remote tourists source country for trareling to China. Since 2007, the USA tourists for travelling to China have developed steadily, but there is still adequate space for development. This paper sorts out the characteristics of the tourist market for the USA tourists travelling to China from four aspects：the development and change of tourist market, the characteristics of the tourist demographics, the flow of the tourist space and the output source of the tourist, then the writer analyzes some concerns of the USA tourists market in China from depression of the USA economy, impact of tourism environment, lack of enough tourism products and shortage of tourism promotion and tourism image, etc. Finally, this paper puts forward the strategies of further expanding of the tourist market for the USA tourists travelling to China from communication and cooperation , exploration and improvement of tourism products, enhancement of tourism promotion, and strengthening of construction of tourism hardware and software, etc.

Key words: the USA tourists market for travelling to China, characteristics of the tourist market, tourism environment, tourism products, tourism promotion