JOURNAL OF JIANGHAN UNIVERSITY (Social Science Edition) ›› 2023, Vol. 40 ›› Issue (5): 38-49.doi: 10.16387/j.cnki.42-1867/c.2023.05.004

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Study on the Effect of Online Short-term Tourists’Happiness on Their Repeated Rental Intention:The Multiple Mediating Functions of Perceptive Value

LIN Sijie,LU Changbao   

  • Received:2023-07-06 Online:2023-10-28 Published:2025-01-06

Abstract: In an age that“everything can be shared,”online short-term rental,by virtue of the Internet,has successfully shared landlords’idle housing with tourists. This has diversified tourist accommodation choices in China. As to how to ride the tide of sharing economy and enhance the sustainable development of the online short-term rental industry,the key is to promote tourists’happiness and stimulate their desire for a second visit. From the perspective of tourists’accommodation experience,the influence of tourists’happiness on their repeated rental intention is investigated,taking perceptive values as the mediating variables. The empirical findings show tourists’happiness is a major antecedent variable of their repeated rental intention,and that the function value,emotional value,cognitive value,and social value of perceptive values have all played a complete mediating role in the process. Countermeasures and suggestions are advanced to promote tourists’ accommodation happiness and their online short-term repeated rental intention,so as to boost the healthy and sustained development of the online short-term rental business.

Key words: sharing economy;online short-term rental;happiness;repeated rental intention;perceptive value

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