关键词: 社会主义核心价值观, 图像叙事, 受众

Abstract: Images，static and dynamic，are important carriers and means by which individuals in human society observe and understand the world. With the arrival of the era of visual reading，people begin to favor the“visualized way of living”as the visualized information has various designs，multi-leveled color collocations，and extensive construction of imaginary space. Image narration is an important way to disseminate the core socialist values and a necessary choice with the background of the times，historical experience，and the objective of art working together；its material of creation mainly come from the excellent Chinese traditional culture，achievements of the times，and people’everyday life. This narration may also produce some negative problems，for example，the narrator may fail to handle the connotation of images properly；the receivers’pure visual consumption may shade the values of the content. Therefore，efforts must be made to eliminate or reduce the problems.

Key words: the core socialist values, mage narration, receiver