Abstract: By the intellectual digging of data about the paper library literature borrowing from 2007 to 2011 for the students of Jianghan University, the paper, from the two aspects of borrowing quantity and borrowing ratio, analyses the current state of the students’ practical demands of the traditional paper library literature, who are accustomed to digital reading. It also analyses their reading psychology and reading characteristics and puts forward suggestion in promoting library reading.

Key words: university students, paper books borrowing, digital media, reading guidance