Abstract: In the over-all environment of constructing geological parks in China, the construction of geological parks in Hubei also begin to take its shape, and Mulan Mountain has already become one of the six geological parks in the state level. The national geological park of Mulan Mountain is with rich geological heritage, good regional traffic conditions, but its disadvantage is insufficient propaganda and promotion and poor management. Its opportunity is demands for geological parks, the active support from the government. And the threat to its development is fierce competition of ecological tour and poor brand advantage of the park. We should gradually promote the construction of Mutain Mountain geological park by sustainable development, scientific management, personnel resources, exploitation and protection and propaganda and marketing.

Key words: Mulan Mountains, geological park, geological heritage