关键词: 社会治理；数字治理；情感运作；情感实践

Abstract: The digitization of social governance is the inevitable requirement of the modernization of a state’sgovernance capacity and governance system. It is also the unavoidable outcome of the transformation of governance pattern in a digital society. In the current practice，the digitization of social governance seems to be cold and heartless due to the mechanization and exemption of the governance subject，the indexation and rigidity of target，the stylization and blackbox of procedure，and the quantification and labeling of result. The digitization of social governance can draw on affection to shorten the distance between government and the public in its affective practice. It should adhere to the people-centered governance concept，adopt the response strategy of democratic negotiation，play the ligation role of key masses， strengthen the public spirit of governance subject，set up an evaluation system that is both accurate and humane， and build up a digital governance atmosphere with human concerns. In this way， digital empowerment will not become digital burdens or digital claims，and the road of digitized social governance will be smooth.

Key words: social governance；digital governance；affective operation；affective practice