关键词: 传播学, 理论, 学科特性

Abstract: As a new discipline with wide background and multiplex resources, the discipline characteristics of communication are known for complexity, but under the influence of the rash, the communication field pays little attention to the basic problem of the direction for the scientific development of the discipline. But according to the situation, a probe could be carried out into four aspects as “new as well as traditional”, “interconnected as well as independent”, applicable as well as theoretical“and scientific as well as humane”, as to sketch the basic outline of discipline characteristics for communication and to emphasize the idea that the construction of communication theory should be promoted on the basis of clear discipline characteristics of communication.

Key words: communication, theory, discipline characteristics