江汉学术 ›› 2011, Vol. 30 ›› Issue (1): 37-42.

• 文化管理与文化创新研究 • 上一篇    下一篇

文化遗产与文化生产的创造性转化

李康化   

  1. 上海交通大学国家文化产业创新与发展研究基地,上海200030
  • 收稿日期:2010-11-11 出版日期:2011-02-01 发布日期:2014-01-02
  • 作者简介:李康化(1971-),男,浙江温州人,上海交通大学国家文化产业创新与发展研究基地文化市场中心主任,教授,博士,主要从事文化政策与政府管理、文化消费与市场营销研究

Creative Conversion of Cultural Heritage and Cultural Production

LI Kang-hua   

  1. State Researching Base of Cultural Productive Innovation and Development,Shanghai Jiaotong University, Shanghai 200030,China
  • Received:2010-11-11 Online:2011-02-01 Published:2014-01-02

摘要: 文化遗产与文化生产的创造性转化包含两层含义,一是从文化遗产到文化生产,是从保护的维度对历史文化遗产进行适度开发;二是从文化生产到文化遗产,是从发展的维度对当今文化生产提出历史责任。从文化遗产到文化生产的创造性转化可以选择挖掘非物质文化、延长产业链条、打造个性品牌的发展路径;而从文化生产到文化遗产的创造性转化,则要突出文化,强调品位,注重效益,把握尺度,追求项目做特,文化做深,产品做精,品牌做响。文化遗产与文化生产的创造性转化是文化产业实现包容性增长与可持续发展的应有理念。

关键词: 文化遗产, 文化生产, 创造性转化, 包容性增长

Abstract: There are two implications in the creative conversion of cultural heritage and cultural production. The first, being from cultural heritage to cultural production, is the proper opening of historic heritage from the productive dimension. The second, being from cultural production to cultural heritage, is clarifying historic responsibility to current cultural production from developing dimension. The creative conversion from cultural heritage to cultural production can take the way of mining non-material culture, extending productive chain and forming developing path with its own characteristics, but the creative conversion from cultural production to cultural heritage must highlighted the culture, emphasizing the taste, paying attention to the effect, grasping the scale, and pursuing making the project with its own characteristics, the culture with significance, and the brand with fame. The creative conversion from cultural heritage to cultural production is the due notion of realizing inclusive growth between the cultural production and the sustainable development.

Key words: cultural heritage, cultural production, creative conversion, inclusive growth

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