关键词: 《功夫熊猫》, 中外文化, 意象, 同化

Abstract: Kung Fu Panda of an American Animation reflects the new recognition of the westerners to the Chinese people in the new situation of the global development in various forms. The film uses plenty of Chinese images, but in seeing enormous familiar Chinese characteristic cultures, the Chinese audience are filled with unfamiliarness. The reasons for the feeling are as followthe needs of modern commerce, the superficial knowledge of the Chinese audience to the traditional Chinese culture, and the nature of the American culture as a melting pot. The cultural assimilation is a successful and beneficial trial in the exchange of the Chinese and western cultures.

Key words: Kung Fu Panda, Chinese and foreign cultures, images, assimilation