感知国家话语下市场话语的脉动——我国网络新媒体管理政策的宏观思考

江汉学术 ›› 2010, Vol. 29 ›› Issue (6): 31-37.

• 文化管理与文化创新研究 • 上一篇下一篇

感知国家话语下市场话语的脉动——我国网络新媒体管理政策的宏观思考

高宏存¹,于正²

1.国家行政学院社会和文化教研部北京 100089;2.北京邮电大学文法学院,北京 100876

收稿日期:2010-08-31 出版日期:2010-12-01 发布日期:2013-12-30
作者简介:高宏存(1970-),男,山东临沂人,国家行政学院社会和文化教研部副教授,博士后,主要从事文化产业和文化政策、新媒体与舆论管理研究;于正(1986-),男,山东沂水人,北京邮电大学文法学院硕士生,研究方向:传播学。

Perception about Impulse of the Marketing Discursion in the State Discursion ——a Macroscopical Ponder over the Management Policy about the New Media of Network of our Country

GAO Hong-cun¹, YU Zheng²

1. Teaching and Research Department of Society and Culture,
Chinese Academy of Governance, Beijing 100089, China;
2. School of Humanities, Beijing University of Posts and
Telecommunications, Beijing 100876, China

Received:2010-08-31 Online:2010-12-01 Published:2013-12-30

摘要/Abstract

摘要： 新媒体是传媒行业采用新技术的产物。网络新媒体是其中成长为主流媒体的典型代表。网络新媒体的发展让人们能够更为便捷地获取信息,具有互动性、主动性、个性化和移动性等便利传播特征,但也存在绝对公信力差、不良信息泛滥等诸多问题。因此,互联网治理也是一个国际性的共同问题,各种相应政策法规的颁布实施往往落后于技术的进步,向网络管理和政府管制提出了新挑战。

关键词: 网络新媒体, 文化政策, 监管

Abstract: New media is a product adopting new technology in the media business. The new media of network is one typical representative of the main stream media. The development of the new media of network makes people able to obtain information easily. It is with characteristics of easy spreading in the aspects as interactivity, initiative, individuation and mobility. But it is also with many problems as poor credibility, spreading unchecked of unhealthy information and etc. Thus, the management of internet also becomes the common problems of the world. The issue and implement of various responding policy and rules lagging behind the progress of technology pose new challenge to the management of the network and the control from the government.

Key words: new media of network, policy of culture, supervision

中图分类号:

G114

高宏存,于正. 感知国家话语下市场话语的脉动——我国网络新媒体管理政策的宏观思考[J]. 江汉学术, 2010, 29(6): 31-37.

GAO Hong-cun, YU Zheng. Perception about Impulse of the Marketing Discursion in the State Discursion ——a Macroscopical Ponder over the Management Policy about the New Media of Network of our Country[J]. JIANGHAN ACADEMIC, 2010, 29(6): 31-37.

[1]	唐士亚，郭琦. 互联网金融监管政策变迁与解释框架构建——基于政策网络的视角[J]. 江汉学术, 2021, 40(3): 53-62.
[2]	厉力，刘奇超. 论反倾销措施实施中的原产地监管风险与对策——由白羽肉鸡的原产地假证案例引发的思考[J]. 江汉学术, 2016, 35(3): 35-41.
[3]	李猛. 论我国消费预付卡金融监管体制构建[J]. 江汉学术, 2015, 34(3): 68-76.
[4]	刘爽. 1999~2009年我国网络文化产业政策综述[J]. 江汉学术, 2011, 30(6): 37-41.
[5]	韦淑琴. 论金融控股公司的监管[J]. 江汉学术, 2005, 24(1): 103-106.
[6]	李巧巧. 国际转移定价及其税务规制研究[J]. 江汉学术, 2004, 23(3): 28-31.

感知国家话语下市场话语的脉动——我国网络新媒体管理政策的宏观思考

Perception about Impulse of the Marketing Discursion in the State Discursion ——a Macroscopical Ponder over the Management Policy about the New Media of Network of our Country

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 6

编辑推荐

Metrics

本文评价